Surge in demand sees Robin Hood flour running out of its iconic yellow bags

Feverish demand for baking has one of many greatest sellers of flour within the nation saying it’s having bother discovering sufficient of its iconic yellow baggage to place it in.

As tens of millions of individuals throughout the nation shelter in place to gradual the unfold of the coronavirus, there was a surge in the popularity of baking at home, each for meals and to go the time. Early on, retailer cabinets had been cleared out of their flour. Anecdotal reports suggest flour has rivalled rest room paper as one of many hardest gadgets to seek out.

However now it isn’t a lot the flour that is in brief provide, it is the packaging.

Robin Hood sometimes sells extra flour in Canada than simply about anybody, and the corporate confirms to CBC Information that it has seen elevated demand.

“We’ve seen an upswing,” mentioned Ray Hancart of Smucker Meals of Canada, which owns the Robin Hood model. “Notably on the outset, when individuals had been stocking up on merchandise they felt they would wish round the home, [but] we’re nonetheless seeing elevated numbers.”

Whereas Robin Hood says it has loads of product, it has run out of luggage to promote it in, which is why the corporate will quickly begin promoting its product in some shops in nondescript white baggage.

“We’re experiencing some delays with our regular packaging so we rapidly shifted to this short-term packaging,” Hancart mentioned.

“We’ve made a brief swap to white and brown baggage from our conventional yellow baggage to ensure we might replenish rapidly.”

Hancart added that a lot of the white baggage can be present in Western Canada.

Whereas the luggage might look completely different, Hancart stresses the flour inside is the very same product it all the time was — and the corporate is in no hazard of working out of flour anytime quickly.

“Shoppers ought to relaxation assured there’s nothing else modified in regards to the product,” he mentioned. “We’re working as rapidly as potential to get flour again on retailer cabinets.”

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